Our Mission is to Bring health to the world and unleash human potential through nutrition.

At Pure Green, we believe everyone should be able to experience sustained energy throughout the day. We’re passionate about developing all-natural products that form the foundation for a sustainable, healthy lifestyle and delivering them to you the most convenient way possible. Starting your day with our cold pressed juice, handcrafted smoothies, acai bowls, and nutrient-rich snacks will restore your energy and recharge your life.

By integrating our retail presence, widespread wholesale distribution, and e-commerce delivery, we want to make it easy to get a Pure Green energy boost wherever you are. We currently have 7 Pure Green stores in New York City, a rapidly expanding cold pressed juice wholesale business, and an online subscription service that delivers Pure Green nationwide straight to your doorstep.


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The Cold Pressed Advantage

Our cold pressed juice is nutrition as nature intended. We cold press our fresh fruits and vegetables so that our juice is never heated. The cold press process preserves all live enzymes, vitamins and minerals from our fresh fruits and vegetables, which you can feel immediately as they flood your body with nourishment.

Proud Supporter of Local & Organic Farms

Pure Green supports local and organic farms and always uses non-GMO produce. We are highly selective in where we source our produce from - using local farms when the produce is in season and sustainable practices during the production of our cold pressed juice.

Highest Quality Ingredients

We use only the highest quality ingredients for all of our products, sourcing superfood ingredients from around the world which provide superior nutrition and taste.

Ultimate Convenience

At Pure Green, we want to meet you where you are with the highest quality, all-natural products that provide vital energy as you go about your day. Get our best-selling cold pressed juice delivered straight to your door with online subscriptions, or suggest a location where you’d like to see Pure Green stocked. Looking for some guidance? Our Pure Green Coaches are here to help, and to customize a plan to your personal goals and specifications. Learn more here.


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Our Mission

Pure Green's mission is to make it fun, easy, and accessible for everyone to be healthy. We are bringing the most delicious, nutrient dense foods and beverages to the world through our rapidly expanding network of retail stores, wholesale accounts, and e-commerce delivery.

Our Vision

Build the health and wellness brand that enables widespread adoption of a healthy lifestyle, empowering everyone to be their best self and achieve their full potential.

Our Founders

Pure Green was founded by Ross Franklin and Jason Paez, two childhood best friends with a shared passion for the health and performance benefits of nutrition. Learn more about our leadership team here.