Ross Franklin Pure Green Founder and CEO.jpg


Co-Founder & CEO

Ross Franklin is the Co-Founder and CEO of Pure Green, which he created with the mission of taking healthy living mainstream. Ross is an experienced operator with 20+ years building prestige brands and high-impact operations for the health, wellness, and fitness industries. At Pure Green, Ross is realizing his lifelong dream to make it fun, easy, and accessible for everyone to be healthy and achieve their full potential throughout life and business.

Jason Paez

Co-Founder & Executive Chairman

Jason Paez is the Co-Founder and Executive Chairman of Pure Green as well as the CEO of Belstone, a technology-led investment firm dedicated to driving capital to private companies of every size, everywhere. Jason has had a lifetime fascination with the role of nutrition and health on human performance, and he brings that passion to growing Pure Green where he serves as chief strategist and oversees all board-level decisions.


Meg Partridge

Co-Founder & VP Brand Strategy

Meg Partridge is a Co-Founder and VP of Brand Strategy at Pure Green, focused on brand development, customer acquisition, and strategic initiatives. With Pure Green, Meg is pursuing her passion for building mission-driven brands that inspire healthy habits and empower people to achieve their full potential. Meg has a B.S.E. in Civil & Environmental Engineering from Princeton, where she was a Keller Fellow in Innovation, Design, and Entrepreneurship.

Ian Friedman Pure Green Headshot.jpeg

Ian Friedman

Partner & SVP Sales

As Pure Green's SVP of Sales, Ian oversees day-to-day wholesale operations and spearheads our wholesale expansion efforts, drawing on his experience as a 25+ year veteran of top kitchens and corporate catering operations. Ian is a former award-winning executive chef specialized in the creation of nutritious, colorful, and sustainably-grown food combinations that inspire with every meal. He is excited to bring his energy and experiences to Pure Green, and by extension, to the world.