CEO & Founder

Ross Franklin

As CEO of RF Consulting, Ross has launched dozens of the of the hottest brands in fitness and wellness. A maven in operations, Ross' track record in growing and developing wellness companies is prolific. 

VP of Business Development

Ian Friedman

A formally trained chef with appearances on many cooking shows, Ian has worked as an executive chef for some of New York City's top restaurants. 

Chairman & Co-founder

Jason Paez

As CEO of Belstone Capital, Jason Paez oversees investments and the development of technology-led operations with the goal of making capital accessible to private businesses of every size, everywhere.

Director of Operations

Michael CecChini

With a background in Broadway and Cirque du Soleil, Michael has an eye for design and brings a new perspective to Pure Green.