CEO & Founder

Ross Franklin

Ross Franklin is the CEO and Founder of Pure Green. A maven in operations, Ross has launched dozens of the hottest brands in the fitness and wellness industry. Ross' track record in growing and developing wellness companies is prolific. 

VP of Business Development

Ian Friedman

A formally trained chef with appearances on many popular cooking shows, Ian has worked as an executive chef for some of New York City's top restaurants. 

Chairman & Co-founder

Jason Paez

As CEO of Belstone Capital, Jason Paez oversees investments and the development of technology-led operations with the goal of making capital accessible to private businesses of every size, everywhere.


Michael CecChini

With a background in Broadway and Cirque du Soleil, Michael has an eye for design and brings a new perspective to Pure Green.