How It Started
Before Pure Green Franchise existed, Ross Franklin spent over a decade working inside the health and wellness industry. He managed premium fitness clubs, built boutique wellness concepts, and learned what it takes to create experiences people trust and return to.
The idea for Pure Green Franchise came from a gap he saw every day. People were investing in their health through fitness, training, and recovery, but the nutrition side was not keeping up. Fast options were full of sugar. Premium options did not exist at scale. Nobody was solving the problem.
In 2014, Ross opened the first Pure Green Franchise location in New York City. A focused menu of superfood smoothies, acai bowls, and cold-pressed juice. No shortcuts. Real ingredients. A guest experience designed to feel premium from the first visit.
What started as a single storefront is now one of the fastest-growing wellness brands in the country. Ross built everything from the ground up: the brand identity, the operations systems, the real estate playbook, and the franchise model that powers the expansion. He remains deeply involved in every part of the business.
Ross is not the type of founder who steps back. He still leads franchise development, reviews every lease, sets the brand direction, and talks to operators weekly. That level of involvement is what separates Pure Green Franchise from other brands in the space.
